Cashing in on the Power of Video

If a picture is worth a thousand words, then an interactive video is priceless! While videos hold the key to engagement for Generation M (Media) students, most videos are viewed by students in a passive manner. What if students could interact with the subject and provide reflective feedback to the teacher as they are viewing? Welcome to the world of interactive videos.

Forrester Research estimates one minute of online video equates to approximately 1.8 million written words. In addition, 90 percent of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text. 

– Michal Tsur, President of Kaltura Open Source Video, cites Forrester Research

Where most videos handle the content axis of learning, interactive videos also allow for students to process their learning of content. In a classroom setting, teachers may stop a video to allow for processing. Students may turn and talk about teacher driven questions or write their reflections in a journal. When students access videos outside the classroom through a Learning Management System, they may be asked to contribute to a discussion about the video or answer questions after viewing. However, they are not interacting directly with the video. True interaction occurs when questions are embedded at key points and students generate responses before the video continues. This just in time reflection allows students to process information in smaller chunks, thus strengthening understanding. According to The Art and Science of Teaching / Helping Students Process Information, interactive videos take advantage of what Marzano describes as the five avenues of understanding: chunking, scaffolding, interacting, pacing, and monitoring. 

 Zaption is a video tool that allows users to insert questions, images, and text into videos to make them interactive for students. It records answers and provides teachers with analytics. Users can insert an entire video or select a clip. What’s more, teachers can assign through Google Classroom right from the Zaption app. Students simply enter their names to participate. It’s an incredible resource, and it’s free. (There is a Pro version with enhanced features.) Check out the short clip below made with the free version and try Zaption for yourself! You might also want to review the previous HPS Digital blog on EdPuzzle by Chrystal Hoe for another fantastic flipping tool.
Screen Shot 2015-10-28 at 12.03.41 AM

By: Stephanie Doty
 Technology Integration Coordinator
 Hopkins School
 @HopkinsTechLib / @BlendedTeaching

Cross-posted to



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